If you’re thinking that Andy Stanley did a marketing campaign about a marriage series, perhaps he did, but that is not the link.
Better yet, perhaps Andy Stanley used a marketing scheme when he was pursuing marriage and looking for a partner.
Nope. Creative thinking, though. I’d love to read THAT story.
No, Andy Stanley, marketing and marriage share one thing:
The new marketing is fueled by generosity. As we were looking over the menu (at The Southern in Nashville), the server brought us free BBQ Shrimp and Oyster Southern appetizers. This was totally unexpected—and wonderfully delicious.
In today’s environment, the way to create wow experiences is to define your customers’ expectations then exceed them. This is exactly what our server did. As it turns out, “It is more blessed to give that to receive” is a brilliant marketing strategy.
Websites like Copyblogger talk all the time about how good content + generosity = successful marketing, which is completely the opposite of old/traditional marketing (think car salesman hard selling you on a lemon). In the post A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You, Jonathan Morrow says:
This isn’t about “You scratch my back, I’ll scratch yours.” It’s about generosity so overwhelming they can’t say no.
In a top message series at Northpoint Community Church Andy Stanley, the lead pastor, spoke about Staying in Love, and in the fourth installment, Multiple Choice Marriage, Andy points out one of the key choices we have to make. Couples often have to make this choice daily or even multiple times per day.
We must choose whether or not to be generous with our partner.
When your partner forgets to do something, you can go negative or positive. Option 1 is to assume that your partner is incompetent and, worse yet, does not care about you or the marriage. Option 2 is to assume that your partner may have had a bad day and completely lost track of what he or she needed to do.
Be generous with your partner. Over . . and over . . and over . . again, like Jesus was with you and me.
Give grace, because you are going to need it soon enough.
How can you be more generous in your relationships?