Your recruitment is only as good as your follow-up. You could recruit a million people, but if you do not have a follow-up plan you might as well have gone on a cruise. Follow-up turns a maybe into a somebody.
Recently I have been sharing how our church went about recruiting volunteers for the arts. I have written about The Plan, Why Technical Arts, and The Campaign. In this post I want to share our strategy for following up with interested people.
Here was my plan:
- We would call every interested person back within a week of the time they turned in the information request form.
- We would find out more about each person on the phone cal, their interests, and their experience.
- We would invite each person to First Step Weekend.
We had grand hopes, but our success was mixed.
We were able to follow-up with almost everyone within a week of receiving their information request form.
On First Step Weekend we scheduled time for people to audition musically and dramatically, share their art with our visual arts leader, and interview with our Director of Production (Technical Arts). Saturday morning from 9-12 was set apart for Musical, Visual, and Technical Arts, and the Dramatic Arts people scheduled an informal hang out and audition time Sunday evening.
Musically we had a few no-shows, but we also had two excellent auditions leading to very talented musicians joining the team in a month. Technically we only had one interested party.
Visual Arts had three artists come in to share their art with our leader, and they were three different generations. One watercolor artists was probably in her 70s, one painter was in his 40s or 50s, and the other painter was a teenager. Each of them had great stories to tell, and each had very different styles.
Sunday night the drama gathering was disappointing. Only two people showed up out of many interested people.
The weekend was definitely a mixed bag, but overall I feel very good about the campaign. In a week or so I plan to share one more installment cataloguing what we learned from this experience, but here are a few thoughts from the First Step Weekend experience.
- Even some success on the weekend means that the weekend idea is still good.
- Several of the no-shows shared viable excuses later and asked to re-schedule, which I am doing now.
- The lack of numbers in Technical Arts has to do with our overall effectiveness at recruiting for the Technical Arts. Very few people mentioned an interest in the first place.
- The lack of numbers at the drama gathering does not mean our efforts at recruiting people for drama was a failure. We had many interested people. Because of the campaign drama has a higher visibility in a church that has been largely ignorant of drama.
I will be digging into the successes and challenges of this campaign with my leaders soon, and I hope to have clearer answers to share with you then.
How would you evaluate a recruitment campaign?