What Is a Win for Your Ministry?

This past week I attended Catalyst Atlanta 2012.  Having attended a number of large leadership conferences, I expected an incredible show surrounding world-class speakers.  Catalyst did not disappoint.

Some highlights were music artists Gungor and Israel Houghton, poet Amena Brown Owens, a beat-boxing cellist, and a very cool integration of a Michael Jackson medley with the Dan Deacon app.

David Platt challenged us to keep the cross central to our ministry.  Christine Caine riveted us to our seats as she spoke on passing the baton to the next generation.  Craig Groeschel encouraged everyone to follow the deo humana moments in our lives, those times when God inexplicably nudges us in one direction or another.

Andy Stanley spoke at the beginning of the conference on The Making of a Leader, but it was his talk on Friday that caught my attention as I thought about taking my ministry to the next level.  In his talk on Creating High-Performance Teams Andy shared a leadership concept that I had forgotten.

Identify the Win

Anyone who has read Jim Collins’ book Good to Great or heard him speak will recognize this concept.  Andy lamented that many church volunteers, leaders, or even senior pastors cannot identify the win for their church or ministry.

People want to win.  They want to succeed at whatever they do.  When they know the “win” people work harder, enjoy their work more, and work in a more unified fashion.

What Is a “Win?”

  • Measurable
  • Observable
  • A common goal or desired result

Some examples:

  • In football a win is achieving more points than the opposing team.
  • In construction a win is a happy customer who recommends your services to other people.
  • In teaching a win is a student who can measurably demonstrate the skills or knowledge in question rather than just memorize facts.

According to Andy at Northpoint a win is “a person leaving inspired and helped, and then coming back with a friend.”

As I am beginning my new position I am now asking myself, “What is the win here?”

What about you?  Have you identified the “win” for your company or ministry?

What Do Andy Stanley, Marketing, and Good Marriages Have in Common?

If you’re thinking that Andy Stanley did a marketing campaign about a marriage series, perhaps he did, but that is not the link.

Better yet, perhaps Andy Stanley used a marketing scheme when he was pursuing marriage and looking for a partner.

Nope.  Creative thinking, though.  I’d love to read THAT story.

No, Andy Stanley, marketing and marriage share one thing:



That’s right.

Michael Hyatt, in his blog post 3 Characteristics of the New Marketing, said:

The new marketing is fueled by generosity. As we were looking over the menu (at The Southern in Nashville), the server brought us free BBQ Shrimp and Oyster Southern appetizers. This was totally unexpected—and wonderfully delicious.

In today’s environment, the way to create wow experiences is to define your customers’ expectations then exceed them. This is exactly what our server did. As it turns out, “It is more blessed to give that to receive” is a brilliant marketing strategy.

Websites like Copyblogger talk all the time about how good content + generosity = successful marketing, which is completely the opposite of old/traditional marketing (think car salesman hard selling you on a lemon).  In the post A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You, Jonathan Morrow says:

This isn’t about “You scratch my back, I’ll scratch yours.” It’s about generosity so overwhelming they can’t say no.

In a top message series at Northpoint Community Church Andy Stanley, the lead pastor, spoke about Staying in Love, and in the fourth installment, Multiple Choice Marriage, Andy points out one of the key choices we have to make.  Couples often have to make this choice daily or even multiple times per day.

We must choose whether or not to be generous with our partner.

When your partner forgets to do something, you can go negative or positive.  Option 1 is to assume that your partner is incompetent and, worse yet, does not care about you or the marriage.  Option 2 is to assume that your partner may have had a bad day and completely lost track of what he or she needed to do.

Be generous with your partner.  Over . . and over . . and over . . again, like Jesus was with you and me.

Give grace, because you are going to need it soon enough.

How can you be more generous in your relationships?